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This short video platform will reportedly be known as Cenas (Portuguese for ‘reels’). A different set of TikTok statistics, from Priori Data, show slightly lower figures (though these stats go only as far as November 1st 2019). Beschrijving. Chinese online media juggernaut Tencent has disabled linking to short video sites including Douyin on WeChat in what is claimed to be a move against the sharing of inappropriate content. This attracted close to 477 million views across hundreds of videos over the course of a week or so. Dixie Jane D'Amelio is an American social media personality known for her videos on the social media platform TikTok. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans. Douyin’s monthly user count of 486 million at this point is well in excess of Kuaishou’s 341 million users. TikTok is still in the early days of revenue generation, having slowly brought in ads over the course of 2019 (see below for more detail). 2019’s total, therefore, while relatively small, still accounts for 71% of all-time TikTok revenue. TikTok downloads crossed the 1.5 billion threshold in November 2019. Two thirds US TikTok users are teenaged or in their 20s. App Annie’s State of Mobile 2020 gives us a ranking of apps according to user numbers, but no cold hard figures. The pop song features an upbeat tune. Merritt's screen name came as a result of his fan page for Miley Ray Cyrus. She first released an a cappella version on TikTok. In terms of age, the best represented age group is the under 25s, who account for nearly a third of users. China’s Ministry of Culture and Tourism also took issue with a comic series published by ByteDance, which they claimed distorted Chinese history (taken down with an apology). Josh Richards (@joshrichards) on TikTok | 1.4B Likes. The accolade of most-popular user – or users we should say – on TikTok was formerly held by Germany’s Lisa and Lena, with 32.7 million followers. [1] She had 41.3 million followers before Charli D'Amelio surpassed her on 25 March 2020. Alipay in eight, logged 785 million users in Q3 2019. 60% of US TikTok users are aged between 16-24, according to a November 2019 release from Reuters. Addressing safety concerns will be paramount. No doubt, many older users will have been left scratching their heads at the rise of this mysterious app. A demographic breakdown from iResearch gives us a snapshot of Douyin users as of September 2019. As you’ll see, it’s not necessarily the most deeply insightful – though please do have a look if you want to know what the most popular dog, cat, and…erm, duck breeds are on the platform. This sees an added ‘discover’ tab added to the hashtag landing page. "No Idea" is a song by American rapper and singer Don Toliver. TikTok first-time downloads, Q2 2016 – Q4 2019. Concerns were also raised around its open messaging system, which allows anyone to message anyone. [6] [7] She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. Again these figures won’t include Chinese third-party downloads – who knows how high TikTok might have featured if so (as might’ve some other Chinese apps, particularly WeChat). They now have over 7.7 million followers. The UK, contributing 2% ($2.4 million), was in third place. ByteDance was reported to get a syndicated loan worth $1.3 billion in April 2019, from a group dominated by Wall Street Banks. Short-form video has been earmarked a key revenue generator in China. Usage levels are significantly lower in less-developed but highly-populated bands of Tier 4 and 5, while Tier 3 cities’ numerical advantage presumably contributes to its large share of Douyin users. App Annie also places TikTok in fourth position overall in terms of total 2018 global downloads. Loren Gray was the most followed individual on TikTok. This compared negatively to Facebook (45%), Instagram (44%), and Snapchat (32%). This puts TikTok is sixth place in terms of global users – and the highest that doesn’t belong to Facebook or Tencent. This pattern was somewhat disrupted in 2019 by virtue of what looks like an overspill of enthusiasm from the last quarter of 2018. Its troubles extend across the Pacific Ocean also. The combined level of penetration of ByteDance’ video apps in China stood at 72.1% in September 2019. TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. 49.3M Fans. Apple’s own most-downloaded apps of 2018 list, however, puts TikTok a little lower – in 16th position. A marketing conference focusing on the region was held in Singapore in July 2019. Notably, VP Blake Chandlee used to be head of advertising at Facebook. Triller is a video-making and social-networking service owned by Proxima Media. They are also confident about their own personal economies, with 41% – 1.33x more than global average – reporting that they were comfortable borrowing money. On September 9, 2020, a remix of the song featuring singer-songwriter Blackbear and rapper Lil Mosey was released. Short video apps are massive in China; 810 million users of such apps were counted in Q3 2019. As the app has entered the mainstream we might assume that it is more a part of users’ daily lives – thus perhaps this figure could conceivably have crept upwards since. This puts it in excess of Facebook (4.7), Instagram (3.1 minutes), and Snapchat (1.6 minutes). TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. We might assume some quantity of these would be students, not yet earning an income – or those at early stages of their career. Kuaishou/Kwai has a second app in the Brazilian market: VStatus – ranking first in late October and second in early November in terms of downloads. As with any viral app, TikTok can count a number of celebrity users. Back in February 2019, Digiday reported that in-feed TikTok ads were retailing at $10/impression, with a minimum campaign spend of $6,000. Born and raised in Norwalk, Connecticut, she was a competitive dancer for over 10 years before starting her social media career. In 2019, it was briefly banned in India for “morality issues”, with pornographic content and predatory behaviour a concern. The metric used here is the proportion of monthly users who are daily users. Loren Gray remained the most-followed individual on TikTok until Charli D’Amelio surpassed her on 25 March 2020. The fondness of those born in the 60s for uploading dance videos is perhaps the highlight of this exercise…, Most-popular Douyin creation/watch categories, by decade of birth. Its overall global positioning reflects the latter, which accounts for a far greater percentage of users than the former. The app sees its lowest levels of usage among users in the their 20s, with male users in their 20s the smallest demographic, followed by male teenagers. This list contains the top 50 accounts with the largest number of followers on the social media platform TikTok, which was previously merged with musical.ly. | Analytics Steps", "TikTok ties up with edtech startups for content creation", "How Does Tik Tok Outperform Tencent's Super App WeChat and Become One of China's Most Popular Apps? This, however, has its limits. Money transfer is an increasingly central part of the Chinese social app landscape, so it will be interesting to observe whether ByteDance takes any further steps in this direction. Clicking on an item here will lead directly to a shopping cart on a brand mini site. Teenage users, are however, the largest constituency. De filmpjes kunnen een lengte hebben van 3 tot 15 maximaal seconden. TikTok is available in over 150 markets around the world, in 39 languages. With fears that young people might be spending too long using apps, TikTok contains a digital wellbeing component which warns users when they’ve been using the app for over two hours. Android downloads account for all but a sliver of download in most of these markets, with the exception of the US, where iPhone users predominate. The exception is Tencent’s Weishi, which is not far behind ByteDance’s apps. In total, the high-profile group of TikTok influencers has already garnered more than 442.8 million followers (over 100 million more than the U.S. population, and roughly 7.2% of the world’s total population, not including China). This is in excess of the 2% of internet users that were using the platform at this stage – though this is the case for all of the apps listed here. It’s from a different source, so obviously not directly comparable to the above. Teenage users also show one of the strongest gender imbalances, skewing significantly female. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. Ariel Rebecca Martin, known professionally as Baby Ariel, is an American social media personality, singer and actress, known for her videos on the social media platform musical.ly. Two tourists got into hot water after posting clips of themselves damaging a 6,000 year-old landform in China’s Gansu Province. It was produced by WondaGurl and Cubeatz. Sensor Tower reported that 2018 downloads were in excess of the 444 million reported by Instagram. In May 2020, she received the Shorty Award for Tiktoker of the Year. Challenges are, of course, par for the course for any app that aspires to dominance. Indeed, the time spent using short video apps has to come from somewhere – and time spent using WeChat is no doubt the richest seam for this precious resource…, Daily time spent on Douyin, vs other popular Chinese apps, September 2018 vs September 2019. We are also given a demographic break down of users in Japan. TikTok compilations are common on YouTube however. Charli Grace D'Amelio is an American social media personality and dancer. These include the top account, an account featuring comedian Guo Donglin, which at this point was growing by 8 million followers per month. These ‘single-vertical’ accounts made up four of the top-10 at this point. A little lower down the chart, we also find TikTok India, in 14th by virtue of its 20.6 million followers. Douyin includes an in-video search feature that can search by people's face for more videos of them and other features such as buying, booking hotels and making geo-tagged reviews. This pales in comparison to Kuaishou/Kwai, according to this data, which saw average daily usage increase to 48 minutes from 36 minutes year-on-year. As of 2019, with more than 1 billion monthly users, ByteDance is valued at US$75 billion, making it the most valuable startup in the world. ByteDance has moved to ringfence TikTok from the rest of its operations in order to protect it from such charges. The lyrics are about mental health. App Ape Lap also published a demographic breakdown of US TikTok users, albeit limited to Android users – which obviously cuts down the sample size a good deal in Apple’s native market. In August 2020, Easterling was named as the highest-earning TikTok personality by Forbes. TikTok, naturally wanting to stay on side in its second-biggest market, banned the users. This did not materialise. The same agency also gives us a demographic breakdown of TikTok users in India, Indonesia, and South Korea. An analysis of the 2020 Chinese New Year period, with added consideration of the increase in seasonal confinement due to the coronavirus outbreak, saw average daily time spent rising to 122.3 minutes (this pertains to users of the Jiguang/Aurora Mobile network – so not perfectly comparable to other datasets we’ve looked at). Before introducing the ads, TikTok revenue was generated from in-app purchases, such as emojis and digital gifts. MarketingCharts TikTok data (March 2019) finds over 50% of TikTok users in the US are aged 18-34 – with a nearly even split between 18-24 year olds and 25-34 year olds. Acquiring a previously-established brand in Musical.ly looks like a masterstroke in this regard, and no small amount of credit is due for successfully consolidating the brands without losing users. (Part 1)", "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. She was recognized as one of the most influential people on the Internet by Time magazine in 2017, and was featured on Forbes 2017 list of top entertainment influencers. It was released by Cactus Jack Records, Atlantic Records, and We Run It Entertainment on May 29, 2019, as the lead single from Toliver's debut studio album, Heaven or Hell (2020). It seems as if many TikTok users who gain fame view the platform as a springboard to more conventional types of fame, which is probably linked to the superior earnings potential on offer. It has been accused of not adequately safeguarding young users’ data. Triller was released for iOS and Android in 2015, and it is currently led by President and CEO Mike Lu. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. TikTok seems to show a pattern of rising downloads throughout the year. Unlike other platforms, however, TikTok does not offer much by way of audience segmentation. While its appeal is not limited to younger users, this is a Generation Z app. Interestingly, there are nearly as many 40-something users as there are 20-something users, with usage trailing off very slightly among presumably career-focussed 30-somethings. This came in the context of violent exchanges along a disputed border between the world’s two most-populous nations (and the fourth and seventh-largest). The two products are similar, but features are not identical. The region is clearly an important one for ByteDance. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. Only a handful of cities qualify as Tier 1, so this is actually closer to representative of the wider population. The Hype House is the name of a collective of TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived. The single largest demographic by some way is teenage girls – if this is a US market you’re trying to reach, then TikTok could well be the channel through which to do this. Zhang's personal wealth is estimated at $22.6 billion, making him the ninth richest person in China. Dublin, Singapore, and London have been touted. Whether this momentum can be sustained in light of rivals that may not have even launched yet remains to be seen. Legislators believed the app would expose children to pornographic content, sexual predators, and cyberbullying. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. The US, in second, logs 41 million TikTok downloads. In October, it launched an education program in India – the first such initiative from the app. The former’s videos have been viewed over 10 million times. The short format seems to lend itself perfectly to the irreverent sense of humour of the first generation of true digital natives. According to App Annie, TikTok was the top app in terms of download growth in 2019 in Canada and India, and came in second-place in the US and the UK. According to Global Web Index TikTok stats (published in August 2019), Chinese Douyin users tend to be a little older than TikTok users from elsewhere. What sort of content do Douyin users upload? The 500 million figure, however dates back to an official announcement in July 2018. In total, users had spent $50 million on TikTok as of the end of October 2018. By signing up you agree to our privacy policy. Who are the other 20 members? As with so many apps, India’s TikTok user base is heavy skewed male, a ratio not too far off being 10:1. [10] [11] They deleted their account in March 2019, citing privacy concerns and their loss of interest in the platform. Notably the proportion of Douyin users living in the biggest cities fell significantly between March-May 2017 and March-May 2018. i am a megan thee stallion stan for life my orosa nail polish collection below! Although sources have also indicated that Facebook is aiming to go head-to-head with TikTok in its biggest market outside of China, India, in 2020. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018. Self-serve ads on the platform deliver CPM of $10 – which compares negatively to Instagram’s $8. The pair are still active on Instagram and YouTube, and have even crossed over to television, doing work for children’s television network Nickelodeon. By February of 2018, this had dropped to 32% – which still leaves it as the largest age demographic, if not by so generous a margin. Hudson is known for popularizing the e-boy style. This ban was lifted when TikTok agreed to censor ‘negative’ content. They are both owned by ByteDance. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. Since its launch in 2016, TikTok/Douyin rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. The Miaozhen data to which we referred above put Douyin’s level of market penetration at 30%, as of June 2018, compared with Kuaishou’s 25%. In September 2019, it was reported that it was well on the way to meeting and beating this target, with revenue in the range of $7 to $8.4 billion (50-60 billion yuan) generated over the first half of the year. Brand takeover ads were available for $50,000 per day – with a guaranteed 5 million impressions. charli d’amelio (@charlidamelio, charli damelio) on TikTok | 5.9B Likes. This, of course, will put it in direct competition with domestic rivals Alibaba and Tencent. In the US, these include comedian and Tonight Show presenter Jimmy Fallon and pro-skateboarder Tony Hawk. Indian, Indonesia, and South Korean TikTok demographics. With no clear monetisation strategy in place, how ByteDance approaches this in the run up to any IPO will be of great concern to industry observers and potential investors. The US is in third with 6%, or 46 million. This would make it the sixth-most used social app in the world. The standout feature of Weishi is its lyric and subtitle matching, and access to the sizeable QQ Music library. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. This was a strategic triumph. Outside of the ranks of the rich and/or famous, the app is also reportedly popular among nurses, firefighters, and members of the US army – albeit it has been banned by the US Navy over security fears. An updated figure does not seem to be publicly available – thus we will have to settle for this for now. On the other hand, there is no questioning the levels of screaming fandom that are possible for those using TikTok, and previously Musical.ly, as their medium. The ban cost the app an estimated 15 million new users in what looked set to be TikTok’s best month to up until that point in the South Asian mega nation. More comprehensive recent data than this is relatively hard to come by, so until we get out hands on some, we’ll have a look at some slightly older data from Jiguang (also known as Aurora Mobile) published by digital agency WalktheChat. [1] [2] She is the first account on TikTok to reach 40 million. The presence of Musical.ly here, as well as a host of names who first made their names on the platform (Loren Gray, Baby Ariel, and Kristen Hancher for example), confirms how significant this takeover was in terms of gaining a foothold in the West. In terms of ‘city tier’, Douyin usage is concentrated among the larger urban areas, with Tier 2 cities accounting for nearly a quarter of Douyin users. These stats refer to the Google Play Store and iOS App Store – so will exclude most Chinese downloads, which are third-party Android. These statistics purport to show a global figure. In terms of TikTok’s US user base, Reuters reported a figure of 26.5 million in November 2019 – though this does perhaps seem a little bit on the low side. It allows users to automatically edit and synchronize their videos to background tracks using artificial intelligence (AI). Chandlee has been working on building relationships with major US advertisers. We also get a snapshot of TikTok user income. Loren Gray (@lorengray) on TikTok | 2.7B Likes. The second-most followed individual is also Amerian, Zach King, with 31.9 million followers who specialises in digital sleights of hand, with Baby Ariel in third with 30.2 million. Hootsuite and We Are Social have set the figure at 800 million. Initially TikTok did not feature paid advertising. The article also points to the popularity of mini-TV shows on Douyin, with one example clocking up 6 million followers after posting a mere 14 videos. Growth in Indian TikTok MAU for the year comes to around 50%, despite this. TikTok managed to persuade the authorities that it had tightened regulations and the app duly found its way back onto the iOS App Store and Google Play Store. Contents. These stats date back to late 2018, however – it is unclear if the ratio of creativity to spectating has remained in this proportion as the app has grown more popular. A different set of (clearly incomparable) TikTok user retention stats published by App Annie in June 2019 reported a one-week retention rate of 26%. But it’s not just India where the app is popular. They also refer to the US and UK. TikTok announced a partnership with on-demand video player iFlix in 13 countries in Southeast Asia. According to App Ape Labs, we saw that the proportion of US TikTok users who used the app heavily (more than two-thirds of days in month) stood at 22.6% at the end of 2019. In favour of the above hypothesis, however, is a general feeling reported among video makers that TikTok could be the video platform of the future.

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